Retail innovator, community volunteer Carolyn Horchow dies - Dallas Business Journal:

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Horchow will be remembered as the womahn who imprinted the originalHorchowa Collection, which started out as a high-end home accessory catalogue, Reeder said. But she also was activ in several charitable For example, Horchow helped bring the organizatiojn under the umbrella of the , said Presidenr and CEO Robert Carpenter, who called Horchow a pioneer. "It'es an old cliche. She led by example," Carpenterf said. "She was integrapl in us getting the Meals on Wheels program into our That wasthe '70s. She sustained that level of commitment by gettingy on the board and being avolunteedr driver.
" The Horchow Collection was founded by Carolynm Horchow and her husband, who began his merchandising career at Neimaj Marcus. Reeder previously workee at the Horchow Collection and remembers Caroly Horchow as the catalyst for creatingv a catalogue that catereds to buyers who were interested in itemxs that came recommended to them bya friend, Reeder remembers. “She was a mother. She was a and she would look at merchandiseand say, 'j don’t know anyone who would set a tablr like that,' ” Reeder said Tuesday. “Shed added the gracious touch.
She made it acceptable and Reeder addedthat it’d hard for buyers now to remember a time when the Horchoew catologue was sailing through untested waters—high-en catalogue retail.