Rebecca Macieira-Kaufmann, President, Citibank California - San Francisco Business Times:

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First job: Created her own jewelrhy business at the ageof 13. She recalls beinbg told by the San Francisco Board of Equalization that she was too younh to get abusiness license. She told them to show her the She gother license. Education: Bachelor’se of arts degree in semiotics from Brown Universityy anda master’s of business administration from Stanfordc University. She was also a Fulbright Scholart at the University of Helsinkiin Residence: San Francisco. Best way to keep competitivee edge: Do the righyt thing for both customereand employees. Take the high road.
And in touguh times, I always say make lemonade out of Guiding principle: Ensuring you have a constangt learning feedback cycle. By that I mean you have to ask, then you have to listenm and then ask again andgo deeper. When everythinhg comes at you fast and you have to keep the main thing in focus. I call it, “Staying on home Yardstick of success: Customer Specifically looking at how many customers would refer us to theitr friendsand family. Secondly, how many leaders we develoop onthe team. Goal yet to be I plan to write a book that will discuszs how your attitude is everything in businesssand life. Best business decision: Coming to on Nov. 5.
I’mj working with a greaty group of people and Worstbusiness decision: Trying to manage my personalp real estate from a Toughest business decision: It was tough to shut down a divisionb at Wells Fargo. Biggest missed There are manyin life. My few regrets tend to be thingxs like not goingto someone’s wedding in I thought I was too busy and latefr realized I missed an important Mentor: I have many mentors, because I learhn from almost everyone. Word that best describeds you: Can-do attitude. Like best aboutg job: I like the people on the team and workingy with a respectedglobal brand. I was at a customee event on my second week here and used abougtfive languages.
I’ve studiedr eight languages, so it was fun for me. Like least aboutt job: The 4 a.m and 5 a.m. conferencr calls. But that’s part of being a globapl company in109 countries. Pet peeve: Documente that have no real purposse clogging upmy email. Why take four Powerpoint pages for somethint that can be summed up in afew sentences? Most important lesson learned: Be true to yourself. Persom most interested in meeting: Margaret Thatcher. Most respected Wells Fargo, and , which reflects theirr retail operations.