Microwave Albuquerque
The progressive talk radio network has reachef a local marketing agreement with to begi broadcasting its programmingon Bonneville’s 1050 AM signal in the Washington area. Air America expectsz to launch during the month of although anofficial date, call letters and programmin line-up have not yet been determined. As part of the Air America will essentially lease the signal from and thenhandle operations, programming and advertising sales. Financial terms of the multi-year deal were not disclosed. Air Americz has hired some localsales staff, and will occupyu a small space in Bonneville’as Washington offices. “Air America is obviously very interested inthe D.C.
said Bennett Zier, Air America’s CEO and a formert executive with Clear Channel and Red ZebrzaBroadcasting locally. “It’s where decisions are Its number one businessis politics.” Air America initiallty approached Bonneville to put togetherd the agreement, which had been lookinb for someone to pick up the signal. The deal came togethere during the pastfew months. Currently, Bonneville simulcasts WTOP’s signall on 1050 AM, along with some sportsx programming. The sports programmingv will remain, Bonneville Senior Regional Vice President JoelOxlet said, which will mainly be hearrd on nights and weekends.
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